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Basics of Online Marketing

When your business isn’t doing well, there’s usually more than one culprit. One thing you may miss though is your marketing mix. If it’s not included the mix yet, now’s the time to put in some serious investment in Internet marketing. It’s one of the best ways to spread the news about your business, since it has unmatched reach and efficiency.

Here are five online marketing tactics you have to master:

1. Build an effectively designed website.

Web design matters, especially if the website is used for business. Poor web design, in fact, can hamper your efforts to reach your target audience and meet your goals, resulting in almost instant losses in leads and profit.

For instance, do you have an effective call to action? Do you have fresh and useful content? Hiring a reputable web designer is a wise investment.

2. Get smart with your SEO.

All businesses want to their brands at the top of search engine results. But it doesn’t necessarily mean they give top priority to optimizing their website and online content. Several business owners think it they need complex programming knowledge to do it. It all boils down to using the right tools, site and blog structure, content and keywords.

With fast-evolving spam-focused search engine algorithms nowadays, you have to be more aware of your SEO practices Considering rapidly evolving spam-targeted search engine algorithms these days, you need to be more conscious of your SEO practices. Google, for one, is becoming more interested in helping websites achieve authority status in their niche, and then giving them a higher rank. You can boost awareness for your company using Author Rank, Google+ activity and social sharing.

3. Get into email marketing.

If you would like to reach your customers but you have a small budget, email can do the job. It’s your chance to ensure your customers are in the loop. It’s also worth noting, however, that a cluttered inbox can be very annoying. Send only relevant, to-the-point content that your recipients can act on. Certainly, it must be mobile-ready and shareable too.

4. Be socially memorable.

If your business isn’t on any social networking sites, then you must be living in a cave. Facebook, Twitter and the rest are the key to tapping your target audience and engaging them in meaningful ways. In addition, even if you have a social media presence, you may not be reaching its full potential.

5. Use multimedia.

Now more than ever is the time for catchy imagery in your business’s marketing strategy. YouTube has more than one billion visitors per month. The good news is, you need not to spend much on cameras or lighting to put out your message by way of a visual medium. However, you actually need a strategy. Craft a video campaign for your brand or store. Make use of a keyword-rich headline, a persuasive editorial message, in addition to a call to action.
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