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Tips on Choosing a Digital Printing Company

There are thousands of digital printing companies around the country. This being the case, choosing the right printing partner can prove to be quite a challenge. When you have a printing project, how can you be sure that the company you want to work with will be right for you? Carry out research to make your work easier. Following the three tips below will help you.

Check the Company’s Capabilities
There are different types of printers in the market. The capabilities of the printers also vary. It is not easy to know whether or not a company will be right for you simply by checking its website. Some printing companies are small shops that work with walk-in customers. Other printers have specialized in working with commercial clients. There are also some companies that are brokers without their own printing equipment.

In general, commercial printers do both digital printing and offset (conventional printing). However, before choosing a company, carry out some research. To know the capabilities of a company, speak with its support team.
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What Are Your Needs
When evaluating a potential digital printing company to work with, consider your needs. The type of materials you would want, frequency of service, and level of sophistication are some of the things you should consider. For instance, if you only need stationers once a year, the best printer to hire would probably be different than that of a company that needs 500,000 direct marketing campaign materials every month.
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It’s also important to find out which industries the printing company you are considering to hire mainly serves. For example, you may come across companies that service the education, financial, healthcare or non-profits industries. You can find out this information on the printers’ websites. If your industry is not listed, do not immediately assume the company will be a bad fit. Get in touch with the customer care department to find out whether the company can undertake your project.

Quality of the Company
Make sure the company you want to hire offers the best-in-class quality printing work. Having an impressive website or certain equipment does not guarantee that a printer does quality work. You need to judge the company’s past works to know what to expect in terms of quality.

Check the samples of the companies you have shortlisted to work with. If you are searching online, check whether the companies have posted some samples on their websites. Check the websites for pages named “Gallery”, “Samples”, “Our Work” or “Case Studies”. If you can see the samples in person, this is even better. This is a good way of judging the quality of the work that the company does.

The above are some things to keep in mind when choosing a digital printing company.