News For This Month: Printing

What to Consider When Choosing a Digital Printing Company

According to a recent report, there are thousands of companies around the country that offer digital printing services . This being the case, choosing the right printing partner can prove to be quite a challenge. What are the steps you can take to ensure you will be hiring the right company. The best way is to do some research. Following the three tips below will help you.

Capability of the Company
You will come across various companies that offer printing services. The capabilities of the printers also vary. It is not easy to know whether or not a company will be right for you simply by checking its website. Some printers simply work with customers that walk in with printing jobs. Other printers service commercial clients. There are also some companies that are brokers without their own printing equipment.

In general, commercial printers do both digital printing and offset (conventional printing). However, you should research well before choosing a company. To know the capabilities of a company, speak with its support team.

Consider Your Requirements
Think about your needs when evaluating a potential digital printing company to hire. Here, determine what you would need in terms of services, level of complexity and sophistication, typical frequency and schedule and types of materials. For example, if you only want a few marketing flyers, you will not need a commercial printer to do the work.

Consider the industries that the printing companies you are evaluating cater for. For instance, some companies cater to non-profits, financial services, healthcare, higher education, pharmaceutical, etc. You can check the companies’ websites to know the industries they serve. Do not immediately assume the company will not be a good fit for your project if your industry is not listed. Contact their customer support department to confirm whether they can work with you.

Quality of Printing
Make sure the printing offered by the company is the best in class. Having an impressive website or certain equipment does not guarantee that a printer does quality work. You need to judge the company’s past works to know what to expect in terms of quality.

If you already has a list of companies you are considering to hire, check their samples. If you are searching online, check whether the companies have posted some samples on their websites. Check the websites for pages named “Gallery”, “Samples”, “Our Work” or “Case Studies”. However, seeing the samples in person is even better. The quality of the work that a company does can be best judged in person.

Keep the three tips above in mind when looking to hire a digital printing company.
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