If you want to increase your customer base for your auto detailing services, then it is important to do local SEO. And search engines are used to day by a majority of people looking for products and services and local businesses where they can find these. This is why you need to put your efforts into your local SEO so you don’t miss out on these opportunities.
How then do you do this?
There is vital information that your website visits should be able to access at once and these are your location, your products, and your contact information. If they don’t find this information soon, they will leave your site and go somewhere else where information is easy to retrieve. So, to optimise information you should be ready for important information that they need.
Customers need your business name, address and phone number so it is beneficial if you put these on every page of your website.
Your domain name should also contain your business type and location since this will also help your customers.
If there is a landmark that people can identify which you can associate with your business location, like a local park, for example, then this can help your customers a lot.
For your local SEO, use keywords that identify your business and your location.
Usually people do not only look for information in website but in other places as well. Social media sites and other popular sites are also used by people in searching for businesses.
It is important that you put accurate and up-to-date information about your business in the different listings that you put it on. There is essential information that you need to put in your listings which include the following: site map or a photo of your shop, business information like address, hours, and phone numbers, links to your website, and the proper category listing which, in your case, should be under automotive services.
Putting links to your site on other reputable sites and vice versa is important in establishing credibility and authenticity to your auto detailing business. You should use an honest way of spreading your links if you don’t want Google to penalize you.
It is advantageous to share your links in social media sites and encourage others to share the links too.
Your email newsletter should also contain links to your website.
Posting links to websites of other local businesses are also beneficial.
You can also link to car product sites like those that sell car vacuum cleaner, for example.
You can encourage those who have tried your business to write an online review about their experience. Online reviews are trusted by most customers as much as they trust personal recommendations.
If you follow the tips above, you can expect your local SEO rankings to improve.